Trade Show Management Software

Trade show management software helps organizations plan, sell, and manage exhibitions and trade shows from a single system. It typically includes tools for: – Exhibition management and booth management – Attendee registration and payments – Sponsorship sales – Event marketing and communications – Reporting and analytics Solutions like A2Z by Momentive Software bring these capabilities together to streamline operations, reduce manual work, and provide real-time visibility into event performance.

Trade show management software centralizes the full event lifecycle: before, during, and after the show. With a unified platform, organizers can sell and assign exhibitor booth space, register attendees and process payments online, manage sponsorship packages and track revenue, communicate with exhibitors and attendees, and access real-time reporting to measure event performance. By consolidating these workflows, teams reduce manual work and deliver a more consistent experience across every touchpoint.

A2Z includes an interactive floor plan that displays available, occupied, and reserved booths in real time using color designations. Organizers can manage attributes like lounges, pavilions, and non-exhibit space through the Floor Plan Configuration Manager, and perform booth moves, merges, upgrades, downgrades, and cancellations with ease. Attendees can search for exhibitors, save favorites, and generate personalized printable walking maps from any device.

Yes. A2Z by Momentive supports integration with leading platforms including Affinipay, Authorize.net, PayPal, Maritz Reg, MC Trade, and Salesforce. In-house integrations and Zapier triggers also allow registration data to connect with badging, lead retrieval, and attendance tracking solutions.

A2Z provides flexible, configurable registration tools designed for events of all sizes. Key capabilities include: – Custom-branded registration websites – Flexible registration forms for different attendee types – Secure online payments – Group registrations and discount options – Mobile-responsive registration experiences – Automated email and SMS communications These features support a streamlined registration experience while capturing the data needed to personalize engagement.

Sponsors can browse and purchase opportunities through a Sponsorship Package Gallery with filtering by price and availability. A Sponsorship Link Builder lets organizers share direct links that add items to company carts for faster checkout, and can grant early access to packages before they’re publicly available. Built-in task management and fulfillment forms help ensure sponsors complete deliverables, and upgrade and add-on opportunities allow sponsors to expand their investment at any point.