App sales from sponsorship opportunities generated a 169% increase in revenue over the prior year.
Momentive Event Management Software technology made it easy for exhibitors to see the value of enhancements, advertising, and sponsorship opportunities as they purchased their booth space.
SHOT Show Management worked with Momentive to make an event website, mobile app, and wayfinders — a one-stop shop for their exhibitors.
 A One-Stop Shop for Exhibitors
The Shooting, Hunting, and Outdoor Trade Show, owned by the National Shooting Sports Foundation and managed by ConvExx, is a well-known, critically acclaimed expo and conference that has been sold out for the past several years. Â
Challenge & Solution
Consistently selling out is a great problem to have, but unfortunately, running at capacity leaves only a few options for increased revenue generation potential. The SHOT Show is held at the Sands Convention Center in Las Vegas, where there is no room to expand.Â
One option for generating revenue is digital sponsorships through an Exhibitor Dashboard. SHOT Show Management wanted to make the three digital mediums – event website, mobile app, and wayfinders — a one-stop shop for their exhibitors. The exhibitors appreciated having one dashboard to upload and manage everything.Â
To help promote the purchase, SHOT Show management presented the opportunities graphically through screenshots of the website and app. They wanted to give the exhibitors a visual of what to expect when they made the purchase.
Results
Innovative technology and achievement do not have to be anything fancy or earth-shaking to be successful and innovative. In this case, designing a system/process to help better display available upgrades and putting everything in one place was simple, but it achieved great success for the SHOT Show.Â
The use of Momentive’s conference app  technology made it easy for exhibitors to see the value of enhancements, advertising, and sponsorship opportunities as they purchased their booth space. The new sales flow generated a 169% increase in revenue over the prior year.Â