Donor Segmentation Tools for Personalized Fundraising

Donor Segmentation & Personalization

The right data. The right message. The right moment.

Personalized outreach begins with powerful data. GiveSmart Donor CRM gives your organization complete control over donor records, segmentation, and search—helping you deliver targeted campaigns that deepen connection and drive engagement.
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Benefits

Bring on better data. Bring on better relationships.

When your data is organized and actionable, you can reach donors more effectively and communicate with precision. GiveSmart’s segmentation tools help you create meaningful, tailored experiences that inspire giving and long-term loyalty.

Find any record instantly with elastic search technology that scans across multiple key fields—not just contact names—and delivers accuracy, even when you make spelling mistakes.
Use tags, filters, and custom groupings beyond traditional householding to craft communications that speak directly to each donor segment.
Leverage filtered queries to build lists for appeals, stewardship efforts, and special campaigns. Easily target excluded contacts with one-click inverse filtering.
Maintain a clean, structured database with custom fields that capture exactly what matters most to your mission.
Features

Bring on better tools that turn information into impact.

GiveSmart Donor CRM makes segmentation and search intuitive, empowering your team to use data to get ahead rather than play catch-up. 
Elastic Search Technology

Find what you need instantly

Search across multiple fields simultaneously to locate records or recent gifts quickly, even with incomplete or misspelled queries. Navigate large volumes of data with ease.

 

 

 

 

Custom Fields and Tags

Organize data your way

Create and manage custom attributes to fit your organization’s programs, campaigns, and donor relationships. Custom fields and tags help you discover hidden donor potential and wealth capacity.

 

 

 

 

Households & Groups

Understand giving at every level

Gain a clearer, more flexible way to organize donor data—while saving your staff valuable time. Easily link related donors to view household giving totals, social or affinity groups, or business connections, and manage shared communications with confidence.

 

 

 

 

Advanced Query Builder

Segment with precision

Use filtering and inverse filtering tools to build hyper-targeted lists for outreach and analysis, and create multi-level queries in plain English without the need for complicated query lingo. Get the commonsense answers you need to drive giving. 

 

 

 

 

Export and Sync Options

Keep every system aligned

Export segmented lists or sync data automatically to ensure consistency across your fundraising tools. With GiveSmart’s automatic data flow, synced activities, and unlimited tools, 
it boosts efficiency and frees your team to focus on 
donor stewardship.

 

 

 

 

Request a demo

Connect More. Manage More. Raise More.

GiveSmart by Momentive Software enables organizations to better manage donors on an intuitive, modern donor management solution. Bring on better for your organization’s mission.

Explore more donor management solutions

Donor Management
 and Retention

See every interaction in one place, with custom groups and roles offering flexibility alongside actionable insights.

Gift Tracking and Acknowledgment

Have complete visibility into each stage of the giving process.

Reporting and Analytics

Uncover trends, track performance, and share results.

Donor Engagement and Stewardship

Stay connected with activity tracking, reminders, and personalized outreach.