Guides & Research

5 Stats for Better Donor Retention

You work hard to bring donors in, but if you’re not focused on keeping them, your mission is at risk.

The facts are clear: these five retention stats will change how you approach fundraising.

On average, nonprofits retain fewer than half of their donors yearly—and many aren’t aware of their own retention rate. Our free resource shows what’s driving donor churn and actionable steps your team can take.

Inside the Stats:

The average donor retention rate across nonprofits, so you can see how yours compares

Why the biggest gifts almost never come before year five

The real cost of chasing new donors while losing existing ones

How quickly do you need to thank a donor to keep them coming back

Why gift amount should shape your retention strategy

Retaining donors costs less than acquiring new ones. Reengaging lapsed donors boosts money, momentum, and mission.

Download your free donor retention guide now and take charge of your fundraising success!1

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