Tirrah Switzer
Tirrah Switzer is the vice president of product marketing at Momentive Software, where she leads market intelligence, go-to-market strategy and messaging for a portfolio of 16 products. With a passion for nonprofit sector challenges, she co-authored 10 research studies on nonprofit member engagement, loyalty and digital evolution trends. Her background includes leading volunteer management, membership fundraising, individual giving and program development for several nonprofits. She stays at the forefront of industry trends, driving product and research initiatives that help nonprofits achieve their missions and enhance their impact.
Posts written by Tirrah Switzer
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News
The Hidden Staff Retention Risk Sitting in Your Software Stack
Association leaders have long evaluated technology as an operational question. New workforce data reveals it is also a talent one.
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Blog
From Data to Impact: A Blueprint for Tech Adoption in Mission-Driven Organizations
Learn how ECS embeds technology, AI, and partnerships into strategy to improve member experience, unlock new revenue, and drive mission-aligned…
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News
Gamification: Turning Donor Engagement into a Competition Everyone Wins
Tirrah Switzer, VP, Product Marketing at Momentive and Kate McGinn of The Bold Stripe explore how friendly competition can motivate…
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Blog
The Importance of Marketing Research to Advance Your Association
Learn how to use marketing research to grow and improve your association.
Webinars by Tirrah Switzer
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Webinar
Association Management Certification Management Community Donor Management Fundraising Learning Management Volunteer ManagementThe Member Advantage: What Members Prove, What’s Slipping, and Where AI Changes Everything
Discover new research on how association membership shapes careers, why loyalty is fading, & what AI means for members. Watch…
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Webinar
Meet Membership Assistant: The AI That Handles the Routine Membership Work
Join our live demo to see how the MomentiveIQ Membership Assistant runs renewals, win-back, & outreach while your team stays…
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Webinar
The Trust Economy: Why Donor Trust Is Harder to Earn—and How to Win It Back
Learn proven strategies for building donor trust & boosting long-term retention. Watch this free on-demand webinar anytime.
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Webinar
From Trends to Takeaways: Applying Nonprofit Research Findings to 2025 Growth Strategies
Turn nonprofit research findings into actionable strategies to grow donations, engage supporters, & strengthen your impact.
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Webinar
Accounting Association Management Certification Management Data Analytics Donor Management Fundraising Learning Management Volunteer ManagementThe State of the Mission-Driven Workforce in 2026
Explore new workforce research on burnout, retention & engagement across nonprofit and association teams. Learn how leaders can support &…
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Webinar
Smart, Safe, and Strategic: The New Rules of AI for Associations
Learn how associations can adopt AI responsibly. Explore real use cases, policy best practices, and governance insights from the experts.
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Webinar
Technology Performance in Nonprofits and Associations: How Data-Driven Adoption Drives Growth and Future-Readiness
Discover how technology decisions are impacting organizational performance, growth, and future-readiness, and how you can make sure your organization doesn’t…
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Webinar
What Associations Need to Know About Tax Changes
Watch our on-demand webinar to discover key insights to help your association effectively adapt to new tax regulations.
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Webinar
Boardroom ready: Building a business case for tech investment
Discover how we empower association and nonprofit professionals with best practices, frameworks, and real-world examples to help you build leadership…
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Webinar
Weathering federal uncertainty in 2025: Nonprofit Trends Study
We’ve gone deep into the data and surfaced the insights you need to navigate today’s nonprofit landscape—and tomorrow’s. Join us…
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Webinar
2024 Association Trends Study reveal webinar
The results are in! Check out our deep dive into the comprehensive findings of the 2024 Association Trends Study.
Meet other Momentive writers
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Bethany Lockie
Content Marketing Specialist
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Cara Dickerson
VP, Client Success and Account Management
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Chelsey Wilson
Sr. Director, Marketing Communications
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Chris Capistran
VP, Association & Certification Strategy
