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The Member Advantage: What Members Prove, What’s Slipping, and Where AI Changes Everything

Discover the latest groundbreaking research revealing association members actually report more career success, leadership roles, and promotions than nonmembers, especially Gen Z and early-careerists. But loyalty is softening among Millennials and mid-career members, and AI is reshaping what members expect, with 4 in 10 believing their organization could become obsolete if they don’t keep up. The 11th annual Association Trends Report, based on surveys of 1,010 members, 764 nonmembers, and 200 professionals explores:

  • Does membership actually drive career success?
  • Why are association loyalty metrics declining, and which members are driving it?
  • How is AI reshaping member expectations?
  • How does membership affect AI-readiness?
  • What matters most to Gen Z members versus Millennial members?
  • Which member priorities do professionals consistently underestimate?