On-Demand Webinar

The Trust Economy: Why Donor Trust Is Harder to Earn—and How to Win It Back

89% of nonprofit executives say trust is harder to earn than it was three years ago, according to new research from Momentive and Wakefield Research. Yet trust-building is leaders’ #1 priority for the next 12 months.

The pressure is real: over the past two years, 36% of nonprofits faced cash flow challenges, 35% had a data security breach, and 33% lost a major donor.

Watch this data-driven session, based on research from 500 U.S. nonprofit executives, to see where trust is breaking down and what leading organizations are doing differently. You’ll learn:

Root causes of the growing trust deficit

What's rebuilding donor confidence, and what isn't

How technology and transparency are becoming trust infrastructure

The resilience gap behind strong revenue numbers

With trust now ranking above donor acquisition, AI integration, and technology upgrades as a top organizational priority, nonprofits that get this right have a real competitive advantage.

Watch now to start closing the gap before it costs you.

This On-Demand Webinar is part of a series

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Presenters

Moderator

Patrick Gotham

Senior Vice President

CCS Fundraising

Pat Gotham is a Senior Vice President at CCS Fundraising, a strategic fundraising consulting firm that partners with nonprofits for transformational change. He leads the firm’s AI Strategy and Innovation Group and brings a practical, workflow-first lens to helping organizations use AI to increase efficiency and effectiveness. Pat has served as faculty for AI bootcamps and presented on AI, fundraising, and nonprofit strategy to organizations and conferences across the country.

Moderator

Tirrah Switzer, CAE

Vice President of Product Marketing

Momentive Software

Tirrah Switzer is a product marketing enthusiast, engrossed with keeping up to date with industry trends and understanding the challenges associations and nonprofits face. Tirrah is the VP Product Marketing with Momentive Software, where she oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 16 products serving member-based organizations and nonprofits. She is the co-author of 12 research studies on member engagement and loyalty and association digital evolution trends. She serves as a member of the ASAE Research Foundation Research Committee and is a Past Chair of the ASAE Small-Staff Association Advisory Committee.

Strategies for Organizations Navigating Generational and Technological Change

Your membership pipeline looks different than it did three years ago. So does your donor base, your staff’s relationship with technology, and the revenue model you’ve relied on for decades. You already know something fundamental is changing. The question is what to do about it.

The organizations moving forward have realized technology has already far surpassed where anyone predicted, and that industry leaders must adapt to change without getting left behind. These leaders are having honest conversations with their organizations about the gap between where they are and where they need to be—and closing it with intention.

This four-part series draws on original research from three separate studies of association leaders, nonprofit executives, and association members. Each session tackles similar pressure points across different themes: generational change, AI adoption, revenue sustainability, and donor trust. Together, they give you a grounded picture of what’s shifting and a practical path forward.