On-Demand Webinar
When Dues Aren’t Enough: Revenue Strategies for Associations Facing a Changing Membership
89% of nonprofit executives say trust is harder to earn than it was three years ago, according to new research from Momentive and Wakefield Research. Yet trust-building is leaders’ #1 priority for the next 12 months.
The pressure is real: over the past two years, 36% of nonprofits faced cash flow challenges, 35% had a data security breach, and 33% lost a major donor.
Watch this data-driven session, based on research from 500 U.S. nonprofit executives, to see where trust is breaking down and what leading organizations are doing differently. You’ll learn:
- Root causes of the growing trust deficit
- What’s rebuilding donor confidence, and what isn’t
- How technology and transparency are becoming trust infrastructure
- The resilience gap behind strong revenue numbers
With trust now ranking above donor acquisition, AI integration, and technology upgrades as a top organizational priority, nonprofits that get this right have a real competitive advantage.
This on-demand webinar is part of a series
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Strategies for Organizations Navigating Generational and Technological Change
Your membership pipeline looks different than it did three years ago. So does your donor base, your staff’s relationship with technology, and the revenue model you’ve relied on for decades. You already know something fundamental is changing. The question is what to do about it.
The organizations moving forward have realized technology has already far surpassed where anyone predicted, and that industry leaders must adapt to change without getting left behind. These leaders are having honest conversations with their organizations about the gap between where they are and where they need to be—and closing it with intention.
This four-part series draws on original research from three separate studies of association leaders, nonprofit executives, and association members. Each session tackles similar pressure points across different themes: generational change, AI adoption, revenue sustainability, and donor trust. Together, they give you a grounded picture of what’s shifting and a practical path forward.