On-Demand Webinar
Fill the Pipeline: What Gen Z and Millennials Actually Need From Your Event
By the end of 2026, Millennials and Gen Z will make up nearly three-quarters of the workforce, yet many associations struggle to turn younger attendees into long-term members and engaged volunteers. In this on-demand session, Rich Vallaster, CEM, QAS, AAiP from Momentive Software is joined by leaders from ASLA’s nationally recognized emerging professionals program to unpack what younger professionals actually want from association events, how ASLA built a successful pipeline, and practical steps you can take to strengthen engagement before your next event.
Watch this high-impact session before your next event to discover:
- Why member satisfaction alone isn’t enough to retain Gen Z and Millennial members, and what these younger professionals expect from association events today.
- How ASLA transformed its annual meeting into a gateway for emerging professionals through its nationally recognized program.
- Strategies and a framework for building a stronger member pipeline through your association’s events.
This on-demand webinar is part of a series
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Strategies for Organizations Navigating Generational and Technological Change
Your membership pipeline looks different than it did three years ago. So does your donor base, your staff’s relationship with technology, and the revenue model you’ve relied on for decades. You already know something fundamental is changing. The question is what to do about it.
The organizations moving forward have realized technology has already far surpassed where anyone predicted, and that industry leaders must adapt to change without getting left behind. These leaders are having honest conversations with their organizations about the gap between where they are and where they need to be—and closing it with intention.
This four-part series draws on original research from three separate studies of association leaders, nonprofit executives, and association members. Each session tackles similar pressure points across different themes: generational change, AI adoption, revenue sustainability, and donor trust. Together, they give you a grounded picture of what’s shifting and a practical path forward.