On-Demand Webinar
Beyond Attendance: What Members Actually Want From Your Events
In-person events remain one of the biggest opportunities for associations, but strong attendance doesn’t always mean members are getting the value they expect. As event teams navigate rising costs, tighter budgets, and competing priorities, understanding what members actually value is more important than ever.
Watch this on-demand conversation to explore the disconnect between attendance metrics and member expectations, why young professionals continue to prioritize in-person connection, and how associations can create meaningful event experiences without stretching team resources.
Learn how to:
- Understand what members value most from in-person events
- Identify why young professionals prioritize face-to-face connection
- Align event success metrics with member expectations
- Turn registration into an early member engagement opportunity
- Use technology to streamline logistics and improve the attendee experience
Watch now to discover how to move beyond attendance metrics and create events that keep members engaged and coming back.
This on-demand webinar is part of a series
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Presenters
About the Series
What It Takes to Keep the Modern Member
We’ve got great news for associations. Their members are getting promoted faster, feeling more financially stable, and reporting more confidence facing AI disruption than people who’ve never joined, according to new research from the 11th Annual Association Trends Study. That’s the case associations have been making for years, and now there’s data behind it. But the bad news? The same research found something harder to hear: loyalty metrics softened this year, and the steepest drops are among the members associations are least likely to be watching closely.
The associations pulling ahead have realized member expectations moved faster than most technology roadmaps, event calendars, or engagement strategies were built to handle. These leaders are having honest conversations about the gap between what members want and what their organization currently delivers, and closing it with intention rather than assumption.
This series draws on original research from the 2026 Association Trends Study, comparing current members, people who’ve never joined, and association professionals (pros). Each session tackles a different pressure point: AI and technology, career development, community, events, and generational change. Together, they give you a grounded, data-backed picture of who the modern member actually is, and a practical path to keep them.