On-Demand Webinar
Meeting Modern Member Expectations: How AI and Technology Can Add Value
How members view an association’s technology is closely connected to how satisfied they feel with their membership. Momentive Software’s 2026 Membership Study found that 72% of members who view their organization as an early technology adopter are very satisfied with their membership, while only 32% of members who view their organization as a technology laggard report being very satisfied.
Watch this on-demand conversation to hear how associations can use AI internally and across the member experience, improving staff efficiency while delivering more personalized education, relevant recommendations, and timely support.
Learn how to:
- Align technology decisions with member expectations
- Personalize content, education, and recommendations
- Deliver more timely and relevant member support
- Help staff create greater value through smarter systems
- Balance automation with privacy, trust, and human connection
Watch now to learn how AI and technology can add value to the member experience.
This on-demand webinar is part of a series
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Presenters
Kapil KherChief Information Officer, U.S. Green Building Council
Matt RistVP of Product Management, Momentive Software
Rich Vallaster, MBA, CEM, AAiP, QASSenior Director, Industry Strategy, Momentive SoftwareAbout the Series
What It Takes to Keep the Modern Member
We’ve got great news for associations. Their members are getting promoted faster, feeling more financially stable, and reporting more confidence facing AI disruption than people who’ve never joined, according to new research from the 11th Annual Association Trends Study. That’s the case associations have been making for years, and now there’s data behind it. But the bad news? The same research found something harder to hear: loyalty metrics softened this year, and the steepest drops are among the members associations are least likely to be watching closely.
The associations pulling ahead have realized member expectations moved faster than most technology roadmaps, event calendars, or engagement strategies were built to handle. These leaders are having honest conversations about the gap between what members want and what their organization currently delivers, and closing it with intention rather than assumption.
This series draws on original research from the 2026 Association Trends Study, comparing current members, people who’ve never joined, and association professionals (pros). Each session tackles a different pressure point: AI and technology, career development, community, events, and generational change. Together, they give you a grounded, data-backed picture of who the modern member actually is, and a practical path to keep them.