The Business of Certification: What Your Program Costs and What It’s Worth

Exam fees are the number most certification teams track. They’re rarely the whole story. Can you say what your program costs to run, which revenue streams carry it, and what a lapse costs you?  

This guide walks through the full economics of a certification program, from practice products and certificate programs to renewals and win-back. It shows where revenue leaks and what to track so you can find it. Start with four questions:

• Get a clear picture of what your program costs to run and where revenue comes from beyond exam fees
• Find out what lapses cost you, from first-year renewal to the staff time spent winning certificants back
• Decide which offerings earn their keep, including practice products, certificate programs, and renewals
• See why scattered billing, renewal, and membership data hides your numbers, and what to track first

Ready to see what your program is worth? Read the guide today.