Is your association leveraging artificial intelligence (AI) yet? Whatever your strategic goals or mission, AI has the power to transform your organization. Your association should consider adopting AI because it can help you exceed member expectations and boost recruitment and retention efforts.
Keep reading to learn more ways AI can help your association provide an excellent member experience and offer competitive member benefits.
How can AI transform your association?
AI has the potential to help your organization exceed its strategic goals. However, before you adopt AI at your association, you’ll want to consider how to apply the technology to best complement your mission. For example, if your organization specializes in events or professional development opportunities, you can leverage AI to improve the registration process by using predictive analytics to determine the best time to open registration.
Here are five more examples of how organizations can use AI to provide a superior member experience and improve staff efficiency:
1. Improve member services. Your organization can automate aspects of member services with an AI chatbot and answer frequently asked questions 24 hours a day, seven days a week. Boost the member experience by offering an immediate answer with chatbots while simultaneously eliminating work for staff.
Improve both the staff and member experience at your association when you implement an AI chatbotwith Nimble AMS. Machine learning based chatbots work to provide immediate support to members, improve your ROI by automating repetitive work, and boost overall satisfaction with your association.
2. Easy membership renewal. Your association can streamline the membership renewal process by automating dues and sending automatic reminders to members in danger of lapsing. Adopt AI to boost member retention and assist staff with processing online transactions for dues renewals.
3. Boost membership recruitment and retention. Your staff can leverage data about past member behaviors to predict if an individual is unlikely to renew, and then intervene before losing the membership. Using AI predictions makes your organization proactive about membership, helping you fight against churn.
Choose Nimble AMS, for the powerful combination of Salesforce Einstein AIÂ and Nimble AMS Predictions. Using Nimble AMS Predictions will give you deep insights into your member data, helping you understand what actions you should take based on any reports.
4. Leverage personalized e-commerce. Your organization can elevate your members’ e-commerce experience by providing shopping recommendations based on past purchases. Have your staff create automated abandoned cart emails to remind customers to return to forgotten purchases, driving revenue to your association.
With the Nimble AMS Lightning Store, you’ll have access to Lightning Cross Sell, recommendations feature your association can use to highlight related products on your e-commerce site. When a customer selects one product, they’ll see a personalized list of similar products available to purchase. Activate Lightning Cross Sell to help your association boost the member experience and drive revenue.
5. Offer member recommendations. Your association can personalize the member experience by highlighting customized learning materials, association events, and career insights based on past member behavior. Using recommendations AI can help your staff feature similar experiences for your members, driving loyalty and boosting retention.
