2026 Nonprofit Trends Preview Report: Rebuilding the Trust Economy

New research on donor trust, operational infrastructure, technology integration, and financial resilience across the nonprofit sector

Mission-driven organizations are deeply committed to their communities, but traditional outreach tactics are no longer enough to secure long-term donor loyalty. This report, conducted by Wakefield Research and commissioned by Momentive Software, examines shifting donor expectations, technological bottlenecks, and the functional realities facing nonprofits to identify the critical factors between back-office data and external fundraising. This research shows how nonprofits can repair the trust economy.