Guides & Research

#GivingTuesday Communication Templates

Every year, nonprofits leave thousands of dollars on the table on #GivingTuesday—not because their mission isn’t powerful, but because time ran out.

Grab this #GivingTuesday messaging guide and copy or paste easy, readymade email, social, and text message templates. Our experts handled the details so that you don’t have to.

What to Expect from the Templates:

Ready-to-send e-mails. Fill-in-the-blank e-mails for a save-the-date, pre-event build-up, day-of urgency, and the thank-you that keeps donors coming back next year.

Social media posts for every stage. Templates timed from weeks out to the day after, built so you can schedule everything in advance and actually enjoy the day.

Text message templates that get read. Short, punchy, and proven texts your supporters will open and act on.

A campaign setup checklist. Key steps covering donation forms, event pages, peer-to-peer fundraising, and auctions.

Promotion best practices. When to start, how often to post, how to segment your audience, and why your board members should be sending messages too.

An estimated $4 billion was donated in the U.S. on #GivingTuesday in 2023. Over 38 million people participated. Donors are out there and looking for a place to give.

The organizations that win that day aren’t the ones with the biggest budgets. They’re the ones who showed up consistently, told a real story, and made it easy to give.

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