Association career centers should create greater value to compete with LinkedIn and other job aggregator websites. Your association has the competitive advantage to reach members by placing top jobs right into their inbox, eliminating the need for them to look elsewhere for new career opportunities.
The Job Flash™ Email
The Job Flash™ is a branded email featuring job postings from your career center sent to your members/users. The Job Flash™ email is a valuable tool for your members, reminding them of the benefits that your organization provides in helping them find their next job opportunity. It delivers increased traffic to your career center, as well as additional revenue generation from employers who are willing to pay for this valuable job exposure.
The Job Flash™ email yields an average increase in career center traffic of over 763% with each send when sent out to your entire database of users. Open rates for the Job Flash™ are consistently 35%+ with very low opts outs so we know users find this job content extremely valuable.
The benefits of the Job Flash™ email are significant:
- Your members will receive valuable job content directly to their inboxes, allowing them to find new job opportunities
- Employers will receive a spike in job views as their jobs are exposed to your uniquely qualified audience of both passive and active job seekers
- Your Career Center will see an increase in traffic as your members and employers are reminded that your organization is a valuable resource in their job searching and candidate sourcing efforts
YM Careers does all the work to both create and distribute this email campaign for current association job boards we power. Check out all the other marketing innovations that our team strategies and takes care of.
If you are a current client of YM Careers and are already are enrolled in the Job Flash™ program, then now is a great time to encourage your members to sign up for the Job Flash™ email. We have a complete Job Flash™ Subscribe promotion toolkit, with customizable banners, HTML email and flyers. Reach out to our team today for more information.
