Research Study
2025 Momentive Association Research Study
Bridging the Gap: Aligning Association Professionals and Members for Success
A decade of insights to guide your organization into the future
Over the past decade, much has changed for associations. But what comes next for your organization?
Now more than ever, associations must close critical gaps with their members to recruit, retain, and boost revenue. Read the 10th annual Association Trends Study for actionable strategies to reimagine events, advance AI, evolve professional development, and tap into member loyalty trends—helping you secure your organization’s future.
Download the Complete Research Study
Insight 1
Advance your association with AI
AI is a present-day priority; the shift from exploration to execution is well underway. Associations have an opportunity to lead with innovation, align with member expectations, and build smarter, more responsive operations.
of organizations now use AI (with policies in place)
of boards support AI adoption
Insight 2
Association events a value-driver for members and leaders
Events are strategic assets, playing a major role in your association’s financial sustainability. Additionally, events go beyond your bottom line, delivering high-value experiences to engage members, showcase leadership, and reinforce your mission.
priority for association leaders is events
largest revenue stream for associations is events
Explore Previous Studies
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2024 Associations Trends Study
A New Era of Associations: The Transformational Power of Technology
Explore how association professionals are leveraging technology to drive revenue, enhance member value, and secure their organizations’ future.
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2023 Associations Trends Study
Redefining the Association Experience
Discover opportunities to take the member experience (MX) from average to exceptional.
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2022 Associations Trends Study
The Future-Focused Member Experience
Learn why the powerful connection between innovative technology and member loyalty remains critical to modern associations.
Watch our on-demand webinar revealing groundbreaking findings from our comprehensive survey of association professionals and members
Discover how loyalty metrics are soaring as members turn to their organizations for guidance in uncertain times and learn why successful events have become a top priority for association leaders. This year’s report uncovers critical shifts in member expectations, from the growing demand for regional events to the increase in professional development requirements.
