On-Demand Webinar
Level up your certification program: Advanced tactics to enhance member value and organizational growth
Associations with established certification programs are uniquely positioned to lead their industries—but growth depends on more than just managing processes. In this advanced session, we’ll explore how leading associations are evolving their certification strategies to drive deeper member engagement, expand into new markets, and generate sustainable revenue. Learn how to leverage automation, data insights, and integrated certification management systems like Cobalt to scale your programs, reduce manual work, and elevate the value of your certifications.
We’ll cover:
- Emerging trends in certification and how to stay ahead
- Using data to refine and expand your certification offerings
- Best practices for streamlining complex recertification requirements and continuing education/competence tracking
- Real-world examples of advanced certification management in action
Presenters
Penny WhooleryDirector, Certification & Membership, American Association of Cost Engineering International
Jerel NoelExecutive Director, Cardiovascular Credentialing International
Jasamine RielCertification Products Manager, Pharmacy Technician Certification Board
Chris CapistranVP of Industry Strategy, Momentive Software

