Member Recruitment Guide

Acquiring new members is a never-ending project. Associations must continually recruit new members to not only grow their organizations but also replace the members that leave each year as they change jobs/professions, go out of business, retire – the list goes on. So, it’s perhaps no surprise that a Momentive Software survey of small-staff associations found that increasing membership topped the list of priorities for 87 percent of respondents.  

But how do you tap into new markets, continue to attract the attention of non-members, and get them to join your association?