Level up your certification program: Advanced tactics to enhance member value and organizational growth

Associations with established certification programs are uniquely positioned to lead their industries—but growth depends on more than just managing processes. In this advanced session, we’ll explore how leading associations are evolving their certification strategies to drive deeper member engagement, expand into new markets, and generate sustainable revenue. Learn how to leverage automation, data insights, and integrated certification management systems like Cobalt to scale your programs, reduce manual work, and elevate the value of your certifications.