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Associations must embrace technology to align with member expectations and future-proof their organization.
Technology is rapidly advancing, creating widening gaps in member expectations, generational differences in tech usage, and diverse views on AI. To stay ahead, association leaders must act swiftly to deliver tangible benefits to their members. Explore how association professionals are leveraging technology to drive revenue, enhance member value, and secure their organizations’ future.
Insight 1
Boost your future with AI
Members are ahead of their professional organization when it comes to AI. They’re adopting AI in their work more than Pros. This creates an opportunity for organizations to embrace AI adoption, enhancing member experience and overall value.
of association professionals say their organization uses AI.
of association professionals that use AI say their organization will spend more on AI in the next year.
Your members' expectations and interests in engagement with an association improve with the adoption of new technology.
Insight 2
Early tech adoption continues to drive member satisfaction
As in studies from previous years, there continues to be a strong correlation between technology and Member loyalty. Members who view their professional organization as an early adopter of technology are more satisfied and connected with the organization.
of association professionals feel their organization is very prepared for the future.
of the members who consider their organization an early adopter of technology connect with their association at least once a week.
Invest in your association’s technology to drive member engagement, loyalty, and connection.
Ready to learn more about the latest member technology trends? Join Momentive Software (formerly Community Brands) and Edge Research for the comprehensive findings of the 2024 Association Trends Study: A New Era of Associations, the only industry research report with sentiments from both association members and professionals.
During this on-demand webinar, we revealed the latest insights into how investing in the latest association technology enhances the member experience and association growth.
