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Veterinary Emergency and Critical Care Society: YM Careers Success Story

"The solution helps us make our career center a better offering for our members while driving more non-dues revenue from it – all without extra work on our part."
Lauren San Martin
Marketing and Membership Director, VECCS
Products
Key Features

World-class member career development destination on a modern software platform

Dedicated sales support to drive employer signups and revenue

Expert marketing strategy support to drive member engagement

New revenue-driving products, including Job Flash™ emails and recruitment guides

New member career planning resources, like the Association Placement Service and Career Benchmark Dashboards

300%

increase in revenue

Increased member value and engagement

Ability to fund valuable member programs

The Veterinary Emergency and Critical Care Society (VECCS) moved from using their in-house online job board to partnering with Momentive for turnkey job board software and career services. Our team demonstrated to VECCS how their association could provide members with an invaluable career resource while generating additional revenue. After a smooth rollout of their new online career center, VECCS has increased member engagement, boosted revenue by 300%, and continued to provide added career resources for members – all with no added work for VECCS staff.  

Challenge & Solution

VECCS wanted to upgrade their job board to provide a better member online career center while generating more revenue. As the veterinary industry faces skyrocketing demand and a shortage of veterinarians, VECCS members needed a reliable career resource. 

With a small staff, VECCS also needed a partner to manage all aspects of sales and marketing. To achieve their goals, they implemented Momentive’s job board software and career services. 

With Momentive’s customer marketing and sales teams, VECCS now provides members with email alerts, recruitment guides, and more to help members grow their careers. VECCS utilizes the Association Placement Service to provide members with personal recruiters who find them their dream jobs. And, through Career Benchmark Dashboards, VECCS offers members and employers unprecedented career and industry insights, enabling them to make informed career decisions and become employers of choice. 

Results

In addition to increasing member value and engagement, VECCS has seen a 300% increase in revenue. This revenue boost for the small staff association has provided VECCS with a crucial replenishment of resources, all while offering its members a true career destination, especially in times of need. 

 

VECCS continues to embrace new ideas for improving member value and driving revenue. Now, the small staff relies on our outstanding customer success team to handle all of the details. Over the years, our team has worked closely with VECCS to create new member offerings, such as Career Benchmark Dashboards and the Association Placement Service, to provide even more benefits for members and solidify their career center as the ultimate career destination for veterinary industry professionals.  

About the organization

Veterinary Emergency and Critical Care Society (VECCS)

Founded in 1974, the Veterinary Emergency and Critical Care Society (VECCS) promotes the advancement of knowledge and high standards of practice in veterinary emergency medicine and critical patient care. VECCS serves about 6,000 members. 

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Solutions
Key Features

World-class member career development destination on a modern software platform

Dedicated sales support to drive employer signups and revenue

Expert marketing strategy support to drive member engagement

New revenue-driving products, including Job Flash™ emails and recruitment guides

New member career planning resources, like the Association Placement Service and Career Benchmark Dashboards

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