"We are very fortunate to have Nimble AMS. We continue to grow our offerings in Nimble Communities and reach higher levels of member engagement."
Products
Key Features
Nimble Communities
Artificial Intelligence
Real-time reports and dynamic dashboards
90
staff members
3.2 million
hotel rooms
32000+
members
The American Hotel & Lodging Association (AHLA) represents every segment of the hotel industry and serves 32,000 members worldwide. Because AHLA represents members of the hospitality industry, the organization needs to fully understand members’ activities to offer the latest resources and support.
AHLA staff struggled to maintain data quality and consistency in its reporting. Because the organization’s data wasn’t consolidated into a single, robust platform, staff productivity decreased, manual work increased, and reporting processes became inconsistent.
The organization needed an intuitive solution with built-in reporting to more easily understand its member activity. By leveraging Nimble AMS, AHLA could streamline ad hoc reporting, analyze member behavior, increase member engagement, and more.
Challenge & Solution
With AHLA’s previous system, it was challenging for staff to locate member data. The old system couldn’t track or log activity, leading employees to spend too much time analyzing member data. AHLA staff had to manually build reports with no clear source of truth because data was divided across platforms. Because the AHLA team lacked the technological resources to leverage reporting, the organization experienced unproductive staff time.
AHLA needed a total system solution with user-friendly reporting and a 360° view of their members. The organization chose Nimble AMS to embrace advanced member management, leverage Artificial Intelligence, and benefit from the platform’s continuous innovation. Because Nimble AMS offers advanced reporting, solutions to boost member engagement, and tools to enhance communications, AHLA could streamline its processes and reduce inconsistencies.
Results
Since AHLA began leveraging Nimble AMS, the organization has significantly reduced redundancies, simplified processes, and improved the staff and member experience. With Nimble AMS, AHLA now has easier and more reliable access to its member data.
The organization can simply review member activity, export as needed, and boost member engagement. Because Nimble AMS is cloud-based and continuously upgraded, AHLA routinely receives easy product upgrades, ensuring the organization is constantly innovating.