Upcoming Webinar

Rethinking Retention: Generation-Specific Strategies to Address Lapser Risk and Boost Engagement

January 13, 2026

12:00 pm

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1:00 pm

From boomers to Gen Z, every generation engages differently — but they all want to belong. Join us as we decode member retention through the lens of TikToks, fax machines, and everything in between.

Most associations are still using one-size-fits-all approaches—and the data shows why that’s costing you members.

This live webinar presents exclusive findings from Momentive’s latest associations trends study, revealing critical insights about lapser risk across generations. While younger members report high engagement and satisfaction, they’re also your highest flight risk. In times of economic and political uncertainty, understanding these generation-specific patterns is essential to maintaining your membership base.

In this data-driven session, you’ll discover:

The major differences in what drives renewal across Gen Z, Millennials, Gen X, and Baby Boomers

Why Gen Z members are the riskiest members— your "shoppers" with the highest renewal intent but the lowest loyalty scores

How to identify red flags for lapser risk among your most vulnerable member segments

Generation-specific value offerings that transform satisfied members into loyal, long-term advocates

Whether you’re facing declining retention rates, trying to understand why younger members leave despite positive feedback, or looking to recession-proof your membership base, this webinar will equip you with actionable strategies to prioritize your highest-risk members.

Learn how to turn Gen Z “shoppers” into committed members and build generation-specific retention strategies that protect your association through uncertainty.

Don’t miss this opportunity to gain data-backed insights that can transform your retention approach. Register now!

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