Webinar Series

The Shift: How Associations and Nonprofits Are Adapting to What's Next

July 21 - 23, 2026
AI adoption
Next-gen member engagement
Revenue sustainability, and more!
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About the Series

Strategies for Organizations Navigating Generational and Technological Change

Your membership pipeline looks different than it did three years ago. So does your donor base, your staff’s relationship with technology, and the revenue model you’ve relied on for decades. You already know something fundamental is changing. The question is what to do about it.

The organizations moving forward have realized technology has already far surpassed where anyone predicted, and that industry leaders must adapt to change without getting left behind. These leaders are having honest conversations with their organizations about the gap between where they are and where they need to be—and closing it with intention.

This four-part series draws on original research from three separate studies of association leaders, nonprofit executives, and association members. Each session tackles similar pressure points across different themes: generational change, AI adoption, revenue sustainability, and donor trust. Together, they give you a grounded picture of what’s shifting and a practical path forward.

Series Schedule

What's Shifting. How Leaders Are Responding.

Session 1
Tuesday July 21
2:00 PM ET

Approved for 1
CAE credit

AI Is Moving Fast. Are Your People Moving With It?

Your staff want to adapt, and research shows they're actively asking for AI education. The gap isn't apathy; it's that most organizations haven't built the structures or culture to meet that demand. This candid panel pulls back the curtain on what AI change management actually looks like for mission-driven organizations and executives leading the strategy.

What we’ll discuss:

  • Why the gap between AI speed and human adoption is widest in mission-driven orgs—and what makes it different from the private sector
  • What research reveals about staff readiness: the appetite is there, the infrastructure isn't
  • How leaders at Momentive and Stringfellow Management Group are building AI cultures where staff feel equipped, not threatened
  • The false starts, cultural friction, and breakthroughs that only happen when leadership and staff actually align
  • Frameworks and honest conversation starters to bring back to your own team
AI Adoption
Change Management
Leadership
Mary Connor Headshot

Moderator

Mary Connor, CAE, AAiP

Chief Strategy Officer
Stringfellow Management Group
Dustin Radtke

Moderator

Dustin Radtke

Chief AI Officer
Momentive Software
Rich Vallaster Headshot Background

Moderator

Rich Vallaster, CEM, QAS, AAiP

Senior Director of Industry Strategy
Momentive Software
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Session 2
Wednesday July 22
12:00 PM ET

The Trust Economy: Why Donor Trust Is Harder to Earn—and How to Win It Back

89% of nonprofit executives say donor trust is harder to earn today than three years ago, and it now ranks as the #1 organizational priority for the year ahead. Drawing on new research from 500 U.S. nonprofit executives, this session maps exactly where trust is breaking down and what the organizations earning it are doing differently.

What we’ll discuss:

  • Why the trust deficit is growing and what new research reveals about its root causes
  • The pressures underneath: cash flow challenges, data breaches, and lost donor relationships
  • What nonprofits are actually doing to rebuild donor confidence—and what isn't working
  • How technology, transparency, and real-time communication are becoming trust infrastructure
  • The resilience gap hiding inside strong revenue numbers, and how to protect your organization
  • Exclusive preview findings from the 2026 Nonprofit Trends Report
Donor Trust
Nonprofit Research
Patrick Gotham Headshot

Moderator

Patrick Gotham

Senior Vice President
CCS Fundraising
TirrahSwitzer

Moderator

Tirrah Switzer, CAE

Vice President of Product Marketing
Momentive Software
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Session 3
Thursday July 23
12:00 PM ET

Approved for 1
CAE credit

When Dues Aren't Enough: Revenue Strategies for Associations Facing a Changing Membership

62% of members now pay their own dues, and cost remains the #1 reason they leave. A growing gap between what associations offer and what members value is putting long-term revenue at risk, but this moment also presents a real opportunity for organizations willing to adapt their model.

What we’ll discuss:

  • Why revenue sustainability is critical right now and what the latest research reveals
  • Proven ways to diversify revenue beyond dues and events
  • Creative strategies to unlock more value from programs you already have
  • How to reinvigorate member loyalty by closing the gap between what you offer and what members need
  • Real-world examples of associations building more resilient, future-ready models
Revenue Sustainability
Member Value
Chris Capistran Headshot 2

Moderator

Chris Capistran

Vice President of Industry Strategy
Momentive Software
Chelsey Wilson Headshot

Moderator

Chelsey Wilson

Senior Product Marketing Manager
Momentive Software
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Session 4
Thursday July 23
2:00 PM ET

Approved for 1
CAE credit

Fill the Pipeline: What Gen Z and Millennials Actually Need From Your Event

By the end of 2026, Millennials and Gen Z will make up nearly three-quarters of the workforce—yet most associations struggle to convert younger attendees into long-term members. Learn directly from ASLA's nationally recognized emerging professionals program what works, what doesn't, and how to apply it before your next event.

What we'll discuss:

  • Why satisfaction scores alone aren't enough to retain younger members
  • What Gen Z and Millennials actually expect from association events today
  • How ASLA transformed its annual meeting into a gateway for emerging professionals
  • Simple, actionable strategies to increase engagement and long-term loyalty
  • A framework for building a stronger member pipeline through your events
Generational Change
Member Pipeline
Event Strategy
Michelle Baughman Headshot

Moderator

Michelle Baughman

Manager of Exhibits and Sponsorship
America Society of Landscape Architects
Daniel Martin Headshot

Moderator

Daniel Martin

Managing Director of Development
America Society of Landscape Architects
Rich Vallaster Headshot Background

Moderator

Rich Vallaster, CEM, QAS, AAiP

Senior Director of Industry Strategy
Momentive Software
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Select the sessions you want to attend using the form below

Our Speakers

Meet the Experts

Michelle Baughman

Manager of Exhibits and Sponsorship

Chris Capistran

Vice President of Industry Strategy

Mary Connor, CAE, AAiP

Chief Strategy Officer

Patrick Gotham

Senior Vice President

Daniel Martin

Managing Director of Development

Dustin Radtke

Chief AI Officer

Tirrah Switzer, CAE

Vice President of Product Marketing

Rich Vallaster, CEM, QAS, AAiP

Senior Director of Industry Strategy

Chelsey Wilson

Senior Product Marketing Manager
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