"This campaign was so much simpler because GiveSmart basically did all the work for me! All I had to do was schedule the posts, emails, etc. Our investment has already paid dividends! We raised just over $2,500 on #GivingTuesday. I thought that was outstanding, considering we have not attempted a #GivingTuesday campaign with any intentionality in the past. Thank you GiveSmart for helping us reach our goals!"
Products
Key Features
branded text-to-donate
138
total gifts received from donors
$137,407.94
total raised through this campaign
In the past, Sav-A-Life has focused much of its efforts on year-end fundraising and a direct mail piece that was the campaign’s cornerstone. They had never put a concerted effort into #GivingTuesday and were now ready and excited to try it as the launch of their year-end campaign. Their goal was to take a multichannel approach to fundraising by incorporating text-to-give capabilities, social media, email, and other channels.
Challenge & Solution
Sav-A-Life worked alongside GiveSmart to develop a plan for when they should be communicating the campaign and how. They utilized a branded text-to-donate keyword (LIVES to 71777), so supporters could easily donate to their campaign. In addition, they included links to branded online donation forms in all their campaign communications.
Results
Integrating a strategic online approach that incorporated #GivingTuesday enabled Sav-A-Life to surpass its year-end fundraising goal of $120,000, raising $137,407.94 from 138 donors. Their efforts also significantly bolstered overall engagement with their supporters and allowed them to continue expanding their mission.