How to Build a Great Career Center with Big Benefits for Your Healthcare Industry Association 

With so many job board software providers in the marketplace, it can be challenging to find the ideal career center partner for your healthcare industry association. But connecting with the right provider to offer a great career center for your field provides numerous benefits. 

The Benefits of Offering a Great Career Center 

There are many advantages to providing a career center for your industry:  

Provide career advancement – You can offer a valued member benefit by connecting your members with top jobs and employers within your industry: 

• Provide members with access to niche jobs in your industry. 

• Members will look to you as the reputable place to find a job. 

• Offer career resources beyond open job opportunities. 

Engage and retain members – Your career center can be a source of engagement and assistance for your members, allowing you to support members at various career stages: 

• Provide a member benefit that no other organization or job board can offer. 

• Actively engage members by promoting job opportunities via email, social media, and the website. 

• Be the go-to recruitment and career planning resource in your industry. 

Generate non-dues revenue – You can create more opportunities to bring in revenue from your career center: 

• Employers will pay a premium to get their jobs in front of your members. 

• Increase their return on investment by getting jobs in front of passive job seekers. 

• Offer additional sponsorship opportunities, like banner ads and career fairs. 

YM Careers offers career center software and services to help associations attract new members, grow their members’ careers, and maximize revenue. 

What to Look for in Job Board Software for Your Association 

A career center is never really finished. It should continuously evolve and improve. So, first and foremost, look for a job board software provider that consistently works with you to find ways to increase enrollment, maximize engagement, and generate revenue. 

In addition, look for job board software that can help in these three key areas: 

1. Strong Job Posting and Distribution Tools 

Employers in the healthcare industry need to fill jobs that require specific skills and industry knowledge. By offering a job board, your healthcare industry association can provide employers with access to highly qualified candidates – i.e., your members and prospective members. 

As a baseline, your career center should offer employers these capabilities: 

• Job postings – Employers can pay a fee to post job opportunities easily. 

• Candidate screening and management – Provide employers with functionality to screen and manage applicants. 

To take your career center further, offer options to maximize exposure for employers’ job postings, improve return on investment, and drive more non-dues revenue for your organization: 

• Job alert emails – Introduce a job email to your members. Employers are often willing to pay extra to distribute their job openings to potential candidates. 

• Jobs feed or widget – Add one of these to your member and prospective member e-newsletters with recently posted jobs that employers pay extra to promote. 

• Banner advertising – Allow employers to place banner ads on your job board. Banner ads direct job seekers from your career center to the employers’ job posting(s). 

2. Provide Unrivaled Career Resources For Your Specific Industry 

Every industry is different, but according to the U.S. Bureau of Labor Statistics, healthcare occupations are projected to add more jobs than any other occupational group. 

That’s one good reason for your association to provide job seekers in the healthcare industry with an easy way to search and apply for relevant job opportunities. But the ability to find job opportunities is just the first step. To take it to the next level, also provide job seekers with career planning resources to help them land the job and grow their careers. 

For example, using our Career Planning Portal, you can provide your members with: 

• Career pathing – Give your members a clear roadmap to reach their professional goals, with an online tool that visualizes the steps from their current job to their next great job. 

• Career advice – Provide career guidance, professional resources, and coaching, including articles, tips, best practices, résumé reviews, and access to career coaches. 

• Career insights – Give members detailed data, including salary, education and skills requirements, activities performed, outlooks for job growth, related jobs and more, to help members make informed career decisions. 

3. Promote Your Career Center 

For your career center to become the ultimate job destination for the healthcare industry, employers and job seekers must be aware of it. But marketing your job board and driving sales can be tough if you don’t have dedicated staff to identify and connect with employers or work with recruitment agencies. An ideal approach is to work with a third-party team that has experience in the healthcare industry. 

For example, YM Careers markets jobs to professionals in your industry, driving them to your career center as the go-to source for their career growth in the healthcare field. YM Careers also offers job posting sales services that can help you showcase your job board to employers who need it. 

Those services include: 

• Outreach – The team reaches out to employers who have relevant job openings that are not yet on your career center. 

• Messaging – The team explains why employers should use your job board to access the high-quality, hard-to-find talent in your member base. 

• Sales – Dedicated career center sales representatives, an ad agency team, a lead generation team, and a sales leadership team work together with employers to choose the right recruitment product and channels to attract high-quality candidates and optimize each employer’s budget. 

As an association centered on the healthcare industry, you can provide job seekers with something those job boards can’t: a focused collection of job opportunities in their chosen profession. You can also provide employers with a stream of highly qualified candidates that they can’t find anywhere else.