Closing the Gap: Solving the Disconnect Around Career Prioritization

For years, a critical knowledge gap has plagued associations, leading directly to membership lapse. Associations underprioritize career services, yet members see them as a top priority.

This report looks at the persistent gap between association offerings and member values, documents both current and lapsed member priorities and explores why a one-size-fits-all approach is fueling churn across all professional stages.

Want to stop the lapse and become a trusted career authority for your members? Download this guide today and learn how to close the career services gap by turning your programs into core membership value that strengthens loyalty and ensures sustainability.