On-Demand Webinar

Association Horizons: Navigating Trends and Strategies for 2025

Join us for an engaging and insightful interview with Tracy Petrillo, a leading association executive and consultant, as we dive deep into the evolving landscape of associations in 2025.

This dynamic conversation will explore emerging trends, strategic challenges, and innovative approaches that are reshaping the association ecosystem.

You’ll walk away with valuable perspectives on member engagement, technological adaptation, revenue models, and future-focused strategies that can help associations stay competitive and relevant in a rapidly changing environment.

What You’ll Learn:

How emerging industry trends for 2025 will reshape associations through technology, shifting demographics, and new professional development models

Key strategies to transform your organization's structure and value proposition to meet evolving member needs

Fresh approaches to generate revenue and boost engagement in today's challenging economic landscape

Practical methods to anticipate disruption and maintain organizational agility in a dynamic environment

Join us for an interactive session filled with actionable insights and strategic recommendations you can implement right away.

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Presenters

Tracy Petrillo, EdD

CAE Chief Learning Officer, CASBO

Tracy Petrillo EdD, CAE is a thought leader in continuing professional education, adult learning, credentialing, certification, and leadership development. She is Chief Learning Officer for CASBO and recently completed her 3-year term on ASAE Honors & Awards Committee. Dr. Petrillo’s accolades include: the national Association for Women Technology Champions (AWTC) 2023 Leadership Award, the 2016 ASAE Professional Performance Awardee, and being named a Changemaker by MeetingsNet magazine. She is past Chair of ASAE’s Certified Association Executive (CAE) Commission who speaks nationally on learning innovations and educational technologies to nonprofit, medical, corporate, and education audiences. She earned a doctorate in educational leadership and management with a specialization in human resource development. She is a pioneer in digital badging/credentialing and has conducted credential value research within professional associations.

Amanda Davis

CMP Chief Experience Officer, Blue Sky eLearn

Amanda has over 15 years of experience in the association world, strategically focused on learning products. With multiple association roles as Director of Learning & Development and Online Learning Manager, Amanda has a deep understanding of the adult learning landscape and what keeps association executives up at night. As Chief Experience Officer, Amanda now oversees the end-to-end experience for our growing mix of association clients. She is dedicated to fostering positive, productive relationships, and ensuring associations have an excellent experience partnering with our organization. Amanda draws on her background in learning strategy and association management to advise clients and shape an experience that enables their success.