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AMS CRM Software

Unify every relationship with membership CRM software

At the heart of any AMS is a powerful CRM to keep your association connected. Centralize your data, members, prospects, donors, partners, and staff to gain a 360° view of every interaction.
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Benefits

Why membership CRM software matters for associations

A built-in CRM gives your association more than just a database, it delivers the insights and connections that drive member satisfaction and organizational growth. By consolidating every interaction into a single source of truth, your staff can work smarter, avoid duplication, and build stronger relationships with members.

Say goodbye to data silos and ensure a single source of truth—A 360° view of each member consolidates dues history, event attendance, certification progress, committee participation, and communication records. Staff can respond faster and more accurately, identifying and cultivating high-value members based on real engagement patterns.
Segmentation tools built into the membership CRM software allow you to filter members by role, demographics, interests, location, or behavior. Instead of sending generic emails, staff can build highly specific lists—like first-year members, lapsed attendees, or executives in certain industries, ensuring relevant communications, which leads to higher open rates, stronger engagement, and better retention.
When every department works from the same CRM, data silos break down. Membership staff, event planners, finance, and marketing all share the same accurate records, reducing the risk of errors or conflicting information, and improving efficiency and creating a seamless experience for members.
A robust CRM scales as your association grows, whether you’re adding new membership tiers, launching international chapters, or integrating new lines of service. As your needs evolve, it grows with you—providing the flexibility to explore new opportunities, support complex programs, and make data driven decisions with confidence.
features

What your association can do with your CRM in your AMS

Membership CRM software functionality within your AMS equips staff with the tools they need to manage relationships holistically and at scale. The CRM ensures your data is always accessible, useful, and connected. Empower staff to act on insights, personalize member outreach, and coordinate across departments.

See every angle of your members

Each member record provides a comprehensive, 360° view that ties together contact details, financial history, communications, event attendance, certifications, and volunteer activities. Staff can instantly access the full journey of a member, reducing the need to piece together data from multiple systems, and supporting smarter conversations, whether it’s a renewal call or an event invitation.

Target the right audience every time

Built-in filtering and grouping tools allow staff to slice and dice data without needing technical expertise. Create segments for lapsed members, engaged donors, or prospects with specific job titles in seconds. Campaigns and communications become more precise and effective, leading to higher ROI. Dynamic segmentation transforms raw data into actionable groups that drive both engagement and growth.

Seamlessly connect with your applications

Your CRM doesn’t operate in isolation—it connects seamlessly with the tools your staff already use, like Outlook, Teams, email platforms, and accounting systems, reducing the need for duplicate data entry and keeping workflows smooth. Integrations save time, reduce errors, and create a unified ecosystem to empower your entire organization.

Momentive AMS platforms are built on proven CRM frameworks like Salesforce and Microsoft Dynamics, or robust native databases, ensuring your team has the data needed to engage effectively and grow every relationship.

FEATURES OVERVIEW

Get more from your membership CRM software

  • Contact management
  • Sales Automation
  • Lead and pipeline tracking
  • Reporting and analytics
  • Communication tools
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Elevate member relationships with CRM software

Experience how our integrated CRM streamlines engagement, tracks interactions, and strengthens connections—book your personalized demo today.

Explore more AMS features

Member Management

Attract, engage, and retain members with everything you need in one place, saving your staff time to focus on a better member experience.
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Member Portal and E-Commerce

Sell, collect, and manage dues, event registrations, donations, and merchandise in one seamless e-commerce platform that drives 
revenue growth. 
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Reporting and Analytics

Turn data into decisions with real-time insights on membership growth, retention, engagement, and more through reports and dashboards.
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Event Management

Easily manage your committee meetings to annual events from planning to registration, and reporting. 
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Accounting and Financial Workflow

Automate and simplify financial workflows, allowing you to track detailed financial records associated with orders, transactions, and more.
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Automation and AI

Boost staff productivity by automating routine tasks that free your team to focus on higher-impact work and surface actionable insights and recommendations.
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Member Engagement

Build trust, create member connections, and foster a strong community with personalized messaging tools.
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Professional Services

Choose the right technology partner for your implementation, optimization, and beyond.
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