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United Way of Salt Lake needed to enrich its relationship with its Young Leaders, a group of young philanthropic professionals committed to reducing poverty and focusing on educating and empowering youth. Traditional forms of communication didn’t seem to resonate with the group, and participation was lagging. This led them to look for a digital solution to mobilize the Young Leaders.
Challenge & Solution
With the help of GiveSmart, United Way implemented a text subscription campaign targeted at young professionals. They were able to upload a list of cellphone numbers, verify the numbers, and send out a subscription campaign opt-in message. The subscription campaign allowed members to learn about events, learn about volunteer opportunities, and sign-up to participate via short link in the text message. New members could opt-in at any time by sending a keyword to a 51555, and they too would be subscribed for the Young Leaders updates.
Results
As expected, results followed. Text messaging allowed United Way to interact with the group members through their preferred method of communication and thus improved engagement and participation. The response speed to volunteer and event sign-ups drastically increased, and the unsubscribe rate remained incredibly low at 4%. To date, United Way of Salt Lake has 2,025 subscribers and maintains an active group of Young Leaders.