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Donations
all-in-one fundraising platform that supports both digital and traditional marketing channels
$250,634
total raised
656
total gifts received from donors
$381
average gift size for the event
St. Augustine High School is a college preparatory school for young men in grades 8-12 in New Orleans. When St. Augustine launched their first-ever day of giving, Give Purple Day, they were looking for a powerful way to engage and motivate younger alumni to participate. They created a Young Alumni Challenge in which corporate sponsors doubled each gift, but they still needed a way to reach alumni online. St. Augustine’s Director of Marketing and Public Relations, Melissa Duplantier, began searching for a fundraising platform that supported online and in-person giving.
Challenge & Solution
Melissa ultimately chose [GiveSmart] because it is an all-in-one fundraising platform supporting digital and traditional marketing channels. She included links to online giving pages in each email for faculty, staff, parents, alumni, and supporters. On Instagram, she included text-to-donate instructions, as they didn’t have enough followers to qualify for the “swipe up” feature. They launched a live event thermometer on campus, that displayed donors’ names and their contribution amounts, encouraging friendly competition.
Results
With the help of [GiveSmart], St. Augustine High School raised a record number of donations for Give Purple Day, all while increasing engagement with younger alumni. In addition to raising over $200,000 for their Give Purple Day, St. Augustine could also collect more donor data and insights than ever before. When Hurricane Katrina hit in 2005, St. Augustine lost many of its files, making it difficult to contact former supporters again. Now, their marketing department can reach alumni and past supporters through digital and traditional channels and gain better insight.