Products
3x
event downloads over prior years
networking
made easier with Momentive’s platform, allowing AMCP to target different member groups with targeted information
streamlined
member access to critical information with Single Sign-On (SSO) offered Momentive’s customized solutions
A Unique and Seamless Experience for AMCP Members
Momentive provided the Academy of Managed Care Pharmacy (AMCP) with a year-round mobile experience that would provide its members with the necessary information, while also offering a customized solution that streamlined access and provided unique information available to select groups of members.
Challenge & Solution
One of AMCP’s goals was to streamline the process of logging into its app and website by allowing members to use the same credentials they use to access their account on the AMCP website. Having this type of single sign-on (SSO) is becoming increasingly popular and crucial to achieving a seamless experience across the multiple technologies an organization uses.
AMCP wanted the app to include information about its members that went beyond the basic name and contact details typically provided by out-of-the-box solutions. They wanted to display information such as the member’s employer type, primary position, and committee. This industry-specific information would enable AMCP members to understand their fellow members better, allowing AMCP as an organization to target its messages and marketing efforts to specific groups of members.
Momentive integrated with the database AMCP uses to house their member information for two purposes: 1) To authenticate access to the app, allowing members to use the same credentials as they use on AMCP’s website, and 2) To pull in members’ information, including custom, industry-specific fields to build a complete member directory. This achieved AMCP’s goals of a smooth login process, consistent with their other technologies. It also provided members with more targeted and distinct information about other members, making the member directory more useful and informative. Not only did this integration provide advantages for AMCP members, but it also had significant benefits for the organization and its staff. It gave AMCP the ability to control the information they pushed to certain members in the form of targeted push notifications and targeted “Hot Topics,” allowing them to display and push data based on what specific groups care about.
Results
Momentive Event Management’s platform serves as a crucial networking tool for AMCP members, allowing AMCP to target different member groups with tailored information.
Both AMCP members and staff were thrilled with the app. It met all of AMCP’s goals, providing streamlined access across platforms and segmented member communication, and AMCP tripled its event downloads over prior years.