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The Society for Human Resource Management (SHRM): YM Careers Success Story

"We wanted a strategic partner who was invested in our success. Since 2019, the sales and marketing support we’ve gotten has helped us to more than double our revenue. And best of all, our members have a career center that offers them best-in-breed career development tools that keep them returning to the site."
Megan Sandidge
Sr. Specialist, SHRM
Products
Key Features

World-class member career development destination on a cutting-edge software platform

Dedicated sales support making thousands of touches every month to drive employer signups and revenue

Expert marketing support to drive member engagement through strategic rebrand with integrated logo design, custom campaign development and multi-channel marketing strategy

300%

300% increase in employer registrations

2x

2x average sales growth price

366%

366% increase in job seeker sign-ups

SHRM previously worked with several different job board vendors but was seeking a true business partner who could help them engage members in new ways, collaborate on strategy, and drive revenue to new heights. Our job board gave SHRM the technology, service, and resources they needed to accomplish all of their goals.

Challenge & Solution

In addition to needing creative solutions to improve a flat revenue trend, SHRM’s job board required a total overhaul to provide members with a better user experience, including visibility to the right jobs. After SHRM’s previous job board provider didn’t deliver, SHRM sought a more strategic partner to help them improve revenue and member engagement. 

Results

A new career center was just the tip of the iceberg. In addition to a more than 7-figure revenue growth through expert sales and marketing strategy, SHRM created a true career destination for members. This keeps them coming back to the job board for career development resources, events, resume reviews, jobs, and much more.

About the organization

The Society for Human Resource Management (SHRM)

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. 

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Solutions
Key Features

World-class member career development destination on a cutting-edge software platform

Dedicated sales support making thousands of touches every month to drive employer signups and revenue

Expert marketing support to drive member engagement through strategic rebrand with integrated logo design, custom campaign development and multi-channel marketing strategy

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