"The product’s biggest strength has turned out to be the ease with which we were able to seamlessly transition our association management staff to a distributed workforce model during the COVID-19 pandemic. The Momentive team is also very innovative. We’ve enhanced our association’s ROI and strengthened member value through digital transformation of many of our processes."
Products
5k
Members
80%
of dentists in Massachusetts
25%
Increased sales through the annual event’s online store
Like many associations, MDS had customized their association management software (AMS) to such an extent that it would break during product upgrades. The AMS became difficult to use and too costly to maintain.
In 2014, MDS transitioned to Nimble AMS, a system that offers an intuitive and configurable interface with continuous upgrades and support, all at no additional maintenance costs.
Challenge & Solution
MDS was tired of spending time and money on an AMS that broke during product upgrades, was difficult to use, and cost too much to maintain. The organization needed a more cost-effective AMS system, built on the Salesforce platform, that was easier to use and consistently included the latest technology – without incurring additional costs or requiring customizations that were outdated or broken.
After transitioning to the new AMS system, MDS found they were able to find new ways to improve processes and deliver a better member experience through digital transformation.
Results
After implementing Nimble AMS, MDS was able to move beyond their initial list of requirements. They found new ways to increase their return on investment (ROI) and enhance the member and sponsor experience through the digital transformation of processes, which are now tracked and enabled with Nimble AMS, such as:
- Branded online member portal:
- Member profile – personal snapshot of account summary, login management, individual order history, and resource center (a members-only store built on Salesforce Community Builder)
- Online learning with LMS
- Dues automation – online transaction for processing new members and dues renewals, including annual and payment plan options
- Member donation process
- Event registration using Momentive Event Management
- Data exchange with Salesforce Marketing Cloud
- Online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, which attracts about 28,000 attendees each year from around the world
MDS got an AMS that met their requirements, and much more. Working with the Nimble AMS team, MDS also:
- Enhances their ROI, including increased sales through their Yankee Dental Congress store
- Increases member value by moving multiple offerings and processes online
- Saves staff time by streamlining and automating internal processes
- Continues to find new ways to use Nimble AMS to improve the management of their organization