"The sky is the limit—who knows what ABA will achieve next. We’re thrilled with the Nimble AMS and Salesforce platforms and with the partnerships we’ve been able to form."
Products
Key Features
Continuous software upgrades to offer the latest innovations
Training to maximize technological ROI and empower staff
Easy integration with Salesforce Clouds to exceed organizational goals
96%
of member banks renew annually
40
professional certifications
400+
online courses
Since 1875, the American Bankers Association (ABA) has been a leader in innovation. ABA is a trade organization for banks of all sizes, serving over two million bank employees with the latest industry news, mission-critical training opportunities, educational resources, advocacy offerings, and online discussion groups.
ABA is a trailblazing association, but felt stuck with its old, overcustomized association management software (AMS). It was clear that a change was necessary. After researching two Salesforce-based AMS platforms, there was a clear winner—ABA chose Nimble AMS.
Challenge & Solution
ABA’s previous AMS was an outdated system, customized beyond recognition. ABA realized it was time to update AMS platforms and began searching for software, bringing in all its stakeholders across teams.
Within the organization, ABA staff had successfully leveraged Salesforce. The organization wanted to continue using Salesforce, so it searched for AMS solutions that integrated with the platform, seeking software that helped staff prioritize members and customers, enhance communication, and increase innovation.
ABA collaborated with a selection consultant to discover the best AMS for its staff and members. With the consultant’s help, ABA narrowed its search down to two Salesforce-based AMS solutions—but there was a clear winner. ABA chose Nimble AMS and Salesforce to reach its organizational goals and exceed member expectations.
Results
With their new AMS, ABA is exceeding organizational goals and transforming the member experience. ABA loves how all Momentive customers are on the same version, leaving no one behind and offering the latest innovations. To empower its organization and advance its mission, ABA has reconfigured its Salesforce offerings, Sales Cloud, Service Cloud, and Marketing Cloud, fully integrating with Nimble AMS.