Niche job boards are becoming a more common resource for talent acquisition professionals looking for skilled, passive job seekers so it’s increasingly important for associations to differentiate their job boards from others in the market, especially mass job boards. A successful differentiation strategy combines branding, resources, and community, appealing to employers and members as the best resource for leading industry jobs and top talent.
Let’s review a few ways to help you highlight what makes your association job board unique.
Branding
Branding is the most efficient way to differentiate your job board and attract the right audience. You already have access to the qualified candidates employers are trying to reach – your talented members. Identify employer desires, goals and specific pain points and integrate into your branding strategy.
Next, revisit your branding elements to ensure you are consistently communicating the advantages of using your niche job board. For employer-facing content – share information about member demographics and total number of professionals they will reach when they advertise their open jobs on your job board. Active job seekers will be happy to hear about features your job board has that will make their job search process easier.
Branding your job board involves a lot of experimentation. Memorable, concise, and consistent messaging are the key to successful branding.
Resources
Resources are also important to job seekers searching for their next professional opportunity. When searching for your last job, you did more than just update and send out your resume. You researched companies, looked at industry trends and reconnected with peers and former colleagues. Offering job search articles is a creative way to engage job seekers with the professional resources they need during their job hunt.
A successful niche job board helps your members feel confident filtering through available jobs when they are ready to discover their next opportunity. Using a turnkey job board software with built-in professional content keeps your team from having to curate and maintain additional content.
Community
A sense of community is strong motivation for members joining a professional association. Your organization allows members to connect and collaborate with like-minded people which fosters that feeling of community. The hard-working, skilled professionals that make up your membership are the potential candidates recruiters want to fill their niche roles.
Find the right job board software to provide your members with a relevant career resource unique to them. Aim small, and focus your efforts on exceptional branding, relevant content, and community building. Your audience will appreciate a concise, compelling, and highly targeted job board experience. Rest assured —they’ll continue coming back for more.
