Building anticipation and excitement is a key ingredient for your next successful event. You want to instill FOMO – the Fear Of Missing Out – a powerful psychological phenomenon that can be harnessed to elevate your event to new heights.
And it’s easier than you might think, especially when you start by putting your event in your attendee’s pocket.
Creating FOMO for your event using an event mobile app allows you to unlock features specifically designed to engage attendees and leave a lasting impression.
FOMO and Its Impact on Events
FOMO is a potent force that drives individuals to seek inclusion and engagement. In the context of events, it can be leveraged to generate buzz, increase attendance, and enhance the overall experience. An event mobile app serves as the perfect catalyst to amplify FOMO, turning your efforts into a can’t-miss event.
Event App Features that Drive FOMO in Your Attendees
Event organizers can utilize event mobile apps to leverage personalization, boost brand awareness, accelerate continuing education opportunities through session check-in, and support all involved with an easily accessible admin portal.
Event mobile apps also enable seamless data compilation through integrations while organizing attendees and enhancing their experience with gamification.
Create a Networking Community to Increase Attendee Engagement
Support your attendees in their quest to make valuable connections and get in front of the people they want to meet by utilizing Core-Apps networking tools, including one-on-one connections, meetings, and messaging. We’ve integrated permission-based connections so that attendees are always in control of their personal event community and overall experience.
Gamification and Attendee Interaction
Increase attendee engagement by introducing activities, content, and exhibitors via push notifications, surveys, polls, and your social media feed. Be sure to make the most of these tools in the days leading up to your event, during the event itself, and definitely after the event has ended.
Between passport games, prizes, audience voting, treasure hunts, and a host of other exciting activities, event mobile apps inspire the kind of friendly competition that motivates your attendees to not miss out on a moment of your event.
Get the games going before your event even starts. The Center for Association Leadership suggests starting to fan the FOMO fires by introducing games in advance of your event. Plan a mobile app game that attendees can play to win prizes and start the game before the conference begins. For example, create a photo contest where attendees submit photos for various categories, such as preparing for or traveling to the conference, to encourage them to download and begin using the app before they arrive.
Navigate with Ease
While your attendees are managing their must-see list of exhibitors with Quick List, our Best Path Routing helps them navigate the tradeshow hall quickly and easily via interactive map technology.
Focus on and prioritize the event experience for attendees, especially when trying to create a sense of FOMO. Event mobile apps can seamlessly integrate with other leading systems, such as registration and event management, to ensure that your registrants are automatically added to your event roster, receive meeting updates, view social feeds, and receive push notifications.
Prioritize Personalization to Amplify Brand Awareness
Represent your event’s theme and your organization’s brand by adding images of featured speakers, highlighting sponsor logos, and sharing photos of the overall experience.
Tech tip: You can increase sponsorship revenue while elevating sponsor ROI by featuring
sponsor highlights like sponsor lists, exhibitor profiles, push notifications, and ads.
By leveraging the tech tip above, your event mobile app pays for itself. Simply underwrite the cost of your event app by selling sponsorship perks, such as the ads or push notifications listed above. Presenting this opportunity to your exhibitors and industry partners will also help monetize what will be a strategic investment in an innovative, game-changing mobile event app.
Do you need a crash course on How to Get Event App Sponsorship? We’ve got you covered.
Accelerate the Excitement with Session Check-In
Keeping up with session check-ins can become tedious quickly. Fortunately, mobile apps make it easy for you, your staff and all attendees to manage continuing education credits. You’ll have access to see who attended each session, while attendees simply input a code to enter and exit sessions at will. Session tracking is one of the undeniable benefits of using an event app.
An Accessible Admin Portal
Staying connected and establishing a clear, reliable line of communication between you and your attendees is crucial to the success of your event. Event mobile apps provide a portal to facilitate this kind of communication, allowing you to send important messages and updates and organize event content, ensuring the most compelling information is front and center for optimal attendee engagement.
With this portal, attendees are connected and informed at all times; this applies to events of all sizes, including those with complex session types, multiple tracks, and sub-sessions.
Evaluate the success of your event by accessing your portal to review analytics
like attendee engagement and survey feedback to strategize how you will up the
FOMO factor for your next event.
Use this portal to personalize your future outreach efforts and turn your first-time attendees into returning ones. You can even create enough FOMO to encourage association membership renewal for lapsed members!
Ad box: Speaking of recycling, check out our blog post on Sustainable Event Planning with Mobile Apps.
Managing FOMO with Your Mobile Event App
When it comes to creating memorable event experiences, the art of FOMO is a strategic planning and tool-driven process. Event mobile apps provide a comprehensive suite of features to ignite excitement, engagement, and a pervasive fear of missing out.
By leveraging these tools effectively, you can transform your event into an unmissable experience, leaving attendees eagerly anticipating the next opportunity to be part of the action.
Request a demo today!
