Learn how your association can provide industry-specific, targeted, valuable career advice for your members.
According to a recent Momentive Software Association Trends Study, the most crucial member benefits include job opportunities, career advancement support, industry-specific information, and targeted, valuable content. What if you could offer all those benefits on a single platform, making your association a true career destination?
Career Advice, part of Career Planning Portal, provides career planning articles for professionals to utilize as a resource to prepare for every step of their career path.
With our Content Management System (CMS) built into Career Advice, your association can personalize your career center with more industry-specific career advice. This puts you in charge of your career content – to invest as much or as little time as you desire.
Taking advantage of a CMS:
- Elevates your career center from free, general content to industry-specific content tailored to a specific audience.
- Allows you to assume ownership of all industry-specific content in your career center, thereby personalizing the experience for all visitors and members.
Custom articles and content within Career Advice will help professionals in your industry find the job, land the job, and take their careers to the next level.
Student/Intern and First-Time Job Seeker / Entry-Level Employed:
Career Advice provides the resources to learn about:
- Crafting resumes and cover letters
- Preparing for interviews, especially since they are new to interviews and don’t have specific employment experience to reference
- Learning about personal branding in this world of social media
- Presenting a professional LinkedIn and internet presence
- Navigating the challenging world of networking
Job Transition
A job transition could look like lateral movement, relocation, career advancement, starting over on a new career path, or an industry change (such as a member in the mechanical engineering field transitioning from manufacturing to teaching).
Career Advice addresses job transitions with clear guidance and experience from professionals. This content should set professionals at ease and give them the confidence to make the next career step.
Late-Stage Careerist
A member at this career stage would benefit from articles on staying up to date with their skills and industry knowledge, even as they mature and technology advances. They could also browse articles on how to find a new job late in a career, or how to make a job transition after working at one company for a considerable amount of time.
Remote Work
Career Advice can provide articles to help professionals navigate the remote world post-COVID, understand the expectations of standard employers with a remote-first office, and plan and structure their day.
Unemployed
Career Advice offers specific articles on unemployment, addressing layoffs, and resurfacing in a career. Articles also provide advice on resumes, cover letters, and personal branding, helping professionals land their next dream position.
Post-Maternity / Long-Term Absence (Gap in Employment)
For those who have stepped away from employment for any reason, Career Advice offers relevant, noteworthy articles to bring them up to speed on changes in the job market. Some articles help build confidence and understanding about how to discuss the time away, rather than allowing it to detract from their experience.
The authors for Career Advice are trusted professionals in their industry with relevant experience. The platform provides clickable access to the authors, their content, and their social sites. This means that users can connect and learn more from the authors if they desire, authenticating both the material and the authors.
Articles are updated continuously, incentivizing job seekers to revisit the career center often for new content. With continuous updates, job seekers can trust that the content stays current and relevant as the job market evolves and the world changes.
Research from the aforementioned Association Trends Study supports that a resource such as Career Advice is an area that associations should focus on strengthening. The study’s benefit gap analysis shows that industry-specific information and career advancement rank as very important to members.
We’ve reviewed how Career Advice can help your current and potential members; let’s look at how it can help your association:
- Boost member engagement with more valuable, updated, industry-specific content for career planning.
- Increase member value by providing a comprehensive collection of relevant articles written by industry experts that encourage continual career growth at any stage.
- Grow site traffic by providing a comprehensive career growth hub at professionals’ fingertips, keeping them returning for new and valuable content.
- Improve SEO by optimizing content with specific keywords, publishing regularly, tracking time spent on the page (dwell time), and providing messages tailored to the target audience.
- Cultivate career growth and advancement by guiding professionals through their career journey, helping manage their next opportunity, and staying on top of industry news and trends.
- Establish yourself as an industry leader by providing trustworthy content that helps an association build its reputation. Job seekers will view your association as a reputable source to access career growth/professional development resources.
- Drive revenue by offering valuable and extensive custom career resources, which will drive new and returning employers.
- Build trust and loyalty with professionals by showing the breadth of available resources and the investment in their career growth.
Support members’ professional growth with custom career content. Career Advice significantly increases the value your association offers beyond a standard career center, securing lifelong members. This tool elevates an association as a professional development hub, improving member engagement and piquing the interest of non-members to join.