Whitepaper

The Ultimate eLearning Marketing Guide for Associations

Download our Free eBook: The Ultimate eLearning Marketing Guide for Associations

Providing relevant online learning opportunities for your members and non-members alike is more important than ever. But simply creating online courses isn’t enough. You need to effectively market your eLearning programs to drive awareness, engagement, and most importantly, enrollment. This guide will walk you through the key steps and strategies your association needs to successfully promote your digital learning offerings.

In this guide you’ll learn:

How to define and understand your audience through segmentation, personas, and targeting

Guidance and resources on creating learning content that will resonate with your personas

The steps involved in an effective marketing strategy and how to adapt them for your association

Tangible tactics for marketing eLearning to your association members, prospective members, and partners

How to leverage your learning management system as a marketing tool

Whether you’re new to eLearning marketing or a seasoned pro, use this guide as your go-to resource for increasing the reach of your association’s online education programs. Fill out the form above to grab your free copy!

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