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Essential data and strategies to grow membership, revenue, and engagement
Small-staff associations are facing big challenges, and even bigger opportunities. Our latest report reveals how organizations under $5M in annual revenue are shifting strategies to meet evolving member needs, boost retention, and diversify revenue beyond dues.
Whether you’re leading a small team or planning to grow, this data-packed report is your roadmap to smarter decisions.
Insight 1
Maximize your AMS investment to build stronger member connections
Small associations are reconsidering how they use their technology to boost engagement and enhance the member experience.
of small associations use an AMS
of small-staff professionals say their tech provides a seamless member experience
Despite widespread AMS adoption, most small associations aren’t maximizing their tech stack. Look for an AMS that empowers your staff.
Insight 2
Member engagement is the key to long-term retention
Members are reevaluating their association memberships. Career development, networking, and continuing education are now top drivers for joining or renewing.
of small-staff professionals say member engagement is a top priority
have a formal strategy
Engagement drives retention, but most small associations lack a clear plan. Now’s the time to create your member engagement strategy.
