How do associations attract more employers and job seekers to their career center?

Career centers are the perfect solution to reach employers and job secrets. The secret to career center success is a “dual-sided” marketing strategy: 

• For Job Seekers: Don’t just post jobs; provide a Career Hub. Offer professional development opportunities, career services, mentorship, and even message boards to connect professionals. When job seekers view your site as a resource for growth, they will visit more frequently and make your association site a one-stop-shop. 

• For Employers: Emphasize the quality of the niche audience. Employers are tired of wading through hundreds of unqualified resumes on general sites. Show them data on your members’ certifications, years of experience, and specialized skills to prove that your career center is the most efficient way to find “the right” talent. Be the resource that connects your members to their job listing.