Products
97%
increase in member engagement
security
achieved by maintaining separate log-ins on the app to keep the “member only” content private
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app for member and event information for year-round utilization and access
A Fully Integrated App and a 97% Increase in Member Engagement
The Society of Tribologists and Lubrication Engineers’ (STLE’s) goal was to take the positive experiences they’d enjoyed during the four days of its Annual Conference and expand that to a more all-encompassing, year-round solution. Through that all-encompassing year-round solution, STLE wanted to communicate better with its audience, gain insight about users, and promote important aspects of the organization.
Challenge & Solution
STLE wanted their app to bring value to their members while also incentivizing non-members to join. Having separate log-ins on the app for STLE members vs. individuals who are not members keeps the “member only” content private while allowing non-members to enjoy the majority of the features the app offers, intending to encourage them to join the organization.
The next goal they had was to keep their members engaged all year. Momentive achieved this by putting all the essential information members would want or need to know throughout the year in the app, at their fingertips, such as:
- An Events Calendar that contains the different types of events STLE hosts, such as Section Meetings & Certification Exams, along with registration links to make it easy to sign up.
- The complete STLE Member Directory is available to make it easy for members to connect with fellow members.
- A Hot Topics section that consists of industry-related advocacy topics and industry-related reports
- Real-Time Alerts that can be sent to app users whenever new information has been added to the app.
STLE has also taken advantage of Gamification features in its app to further broaden member interaction. The STLE Challenge Game connects the organization to its audience on an ongoing basis. With new games happening every week or two, STLE posts trivia-style questions for app users to test their Tribology knowledge. The winners are then announced via the in-app alerts (push notifications) so players easily know if they’ve won something, like an Amazon gift card.
While STLE’s app contains all this new year-round information, the app also contains the event pages for its Annual Meeting and Tribology Frontiers Conference. Since members have the app on their device year-round, it’s easy for them to access the event apps when they are onsite at the events or in the weeks/days leading up to the event, building excitement about the upcoming conferences. It also eliminates the need for attendees to download additional apps onto their mobile devices.
Results
STLE has simplified the overall data entry process for its staff by utilizing Momentive’s integration services. Their app integrates with iMIS, the host of STLE’s membership database, and ScholarOne, the host of its event agenda, presentations/papers, and authors.
STLE continues to expand upon the offerings of their app which brings value to their members on an on-going basis. The positive impact of this is shown through the 97.7% increase in total engagement between the 1st and 2nd quarter of this year.