Products
Pre-event engagement was key to driving a record number of event app downloads for the Offshore Technology Conference.
Even though attendance was comparable to the previous year, app downloads increased by 6%.
Their solid adoption rate will only increase as attendees and exhibitors continue to see its benefits.
Pre-Conference App Promotion Leads to Record Number of Downloads
The Offshore Technology Conference is where energy professionals gather to exchange ideas and opinions, advancing scientific and technical knowledge for the safe, environmentally friendly, and sustainable development of offshore oil and gas resources. They were looking for a more strategic approach to promoting their conference app.
Challenge & Solution
The OTC team promoted their app through various channels, including the website, email, videos, and social media. OTC always started their communication with where to find the app and how to download it, versus ending their talking points with this message.
OTC included a video tutorial on how to download the app and search for ‘Offshore Technology Conference’ in the app stores. Daily downloads increased significantly during the show because of the promotion.
The team also responded to past attendee surveys and increased first-time attendee engagement, which was also promoted through the app. They even debuted a first-timer lounge to help answer questions for new attendees, which included training people on how to use the app.
Results
Pre-event engagement was key to driving a record number of event app downloads for the Offshore Technology Conference. Even though attendance was comparable to the previous year, app downloads increased by 6%. OTC had a solid adoption rate and felt confident that it would continue to grow as attendees and exhibitors saw its benefits.