"We especially like using Path LMS for our online learning content because of the ease of use. This is great for the learners and for the staff. Uploading content to Path LMS is easy for staff, and the online learning is easy to navigate for individual learners."
Key Features
Live webinar hosting
On-demand courses
Multi-format content delivery
Professional certification
Custom-branded certificates and badges
450%
Increase in platform engagement
150
On-demand courses added to their library, focused on AMC-specific topics
New
Source of non-dues revenue created through specialized certificate programs
AMCI is the only organization focused on networking and education for association management companies (AMCs), providing these businesses with a destination to collaborate and discuss the challenges that AMCs face. By hosting in-person events like their annual conference, AMCI members can network with other AMC owners to share ideas and learn from each other how to better run their businesses.
Challenge & Solution
AMCI recognized the valuable opportunity for expanded reach that online access to their conference sessions would provide their members. So, they sought out a partner and platform that would enable them to repurpose their in-person sessions as on-demand online content.
They chose Path LMS™ to house AMCI’s Professional Advancement Online, which provides learning experiences designed to develop AMC competencies and hosts a wide range of AMC-focused educational content for all levels of professionals.
Path LMS hosts AMCI’s live webinars on current industry topics, programs and services, and membership updates. The content of their popular EduSeries webinars is member-driven based on session submissions for AMCI’s in-person meetings and other topics that come up throughout the year. Building on this success, AMCI’s Path LMS site has grown to host nearly 150 on-demand courses accessible to members at their convenience.
AMCI also uses Path LMS to host its certificate and specialist programs, which generate additional revenue while providing valuable professional development opportunities that help members advance in their careers. These Certified Association Executive (CAE)-eligible programs include:
- Professional Advancement Specialist Program: Designed to elevate proficiency in management areas essential for successful AMC operations, this robust program targets rising executives looking to master necessary skills. There are six specialist areas, each with an earnable digital badge, covering topics like finance, membership, leadership, and more.
- Certificate Program: From ethics to communication skills, AMCI’s certificate program provides specialized foundational-level education in key functional areas to help rising AMC professionals advance their careers.
The content for these programs is delivered in Path LMS through multiple formats including instructional video presentations, digital workbooks, resources, surveys, and final quizzes. Upon completion, learners automatically receive custom-branded certificates or badges for their achievements.
Momentive’s virtual events team provides comprehensive management and facilitation for AMCI’s professional EduSeries. This partnership extends beyond basic hosting to include production expertise, technical support, and audience engagement strategies that elevate the overall presentation quality.
The managed webinar services include a custom live stream experience branded with AMCI’s visual identity and AI-generated captions that ensure accessibility during all live broadcasts. Behind the scenes, Momentive’s team handles technical troubleshooting, presenter coaching, and audience Q&A moderation, allowing AMCI staff to focus on content delivery.
Results
This partnership has dramatically improved member engagement with AMCI’s digital offerings. Since implementing these enhanced live event services, AMCI has documented a remarkable 450% increase in active users on their platform—a clear indicator of the value members place on high-quality, accessible professional development resources.
In addition, they created a new source of non-dues revenue through specialized certificate programs. The easy-to-navigate platform for both content creators and learners established a seamless experience for staff, speakers, and attendees. They also improved the professional appearance and production quality of live events with Path LMS.