"ACC has partnered with Momentive to host our career center. Not only do they support the job board, but they also create a well-rounded experience for job seekers, providing various resources to help them in their journey. This support has significantly boosted our revenue and expanded engagement with our in-person career fair. The exceptional service and commitment to our success have been invaluable."
Products
Key Features
World-class member career development destination on a cutting-edge software platform
Dedicated sales support making thousands of touches every month to drive employer signups and revenue
Expert marketing support to drive member engagement through strategic rebrand with integrated logo design, custom campaign development and multi-channel marketing strategy
47%
Increased engagement with the career center by 47% in under two
79%
Increased resume uploads by 79%.
17%
Grew career center revenue in the first year by 17%.
The American College of Cardiology (ACC) was looking to grow their member engagement, career resources, and non-dues revenue. The Momentive team demonstrated to ACC how their association could provide members with an invaluable career resource while generating additional revenue through turnkey solutions.
Momentive provided a turnkey career fair service to engage members during ACC ‘24, with over 250 job seekers attending and 46 exhibitors, thereby generating non-dues revenue. A Resume Sweepstakes rounded that out to drive additional awareness and engagement to cardiology careers.
Challenge & Solution
The first challenge was how to provide career services to members that they would find valuable and engage with. ACC and Momentive developed a marketing strategy to ensure the success of sweepstakes and career fairs.
Additionally, ACC was looking for dedicated media sales support and custom marketing touchpoints for employers. Momentive’s support led to ACC seeing an increase in sales on their job board.
Results
With the strategic support of Momentive, ACC increased career center engagement by 47% in less than two years (June 2022 – August 2024) and resume uploads by 79% in three months (November 2023 – February 2024), all while increasing career center revenue by 17% in the first year (July 2022 – June 2023).
They continue to work with Momentive on new offerings for their members, including Career Benchmark Dashboards, which provide real industry peer data that members can use when making career decisions. These offerings further solidify ACC Cardiology Careers as a valuable member benefit and a compelling career destination.