"We have had greater exposure doing this than we’ve made through any of our other marketing campaigns, which is why we decided to continue."
Products
Key Features
Membership management
e-Commerce
Event registration
Reporting
Communications
Website management
300
new members within 6 months
30%
member growth
35%
of trial members registered from new medical practices that ASCENT had never before enrolled.
Desiring membership growth, ASCENT moved its website to Momentive’s YourMembership and drove member engagement through a “Try Before You Buy” membership campaign.
Challenge & Solution
There are more than 3,500 otolaryngology administrators in the country, but ASCENT membership base remained stagnant at nearly 1,000 members despite membership campaign efforts.
Aiming to grow membership, ASCENT moved its website to Momentive’s YourMembership membership management software in mid-2014, then boldly announced it would offer free memberships to new members.
Results
YourMembership gave ASCENT the membership flexibility, reporting, and communication options to drive member engagement through a “Try Before You Buy” membership campaign. With their new membership model, membership increased by 30 percent.
Other results:
- 26% of trial members renewed with a paid membership the following year.
- 22% of trial members attended ASCENT annual conference that year.
- 13% of trial members paid to participate in an online webinar.
- 27% of trial members purchased at least one product from the online store.
- 35% of trial members registered from new medical practices that ASCENT had never before enrolled a member.