"Since adopting NetForum, ASA staff can dream a little bit more. These things can really come true. Organizing our virtual learning offerings under one umbrella, segmenting them between members and non-members, and charging fees or not are all things we’ve wanted to do with our learning management system. And we will grow our membership because of LMS, NetForum, and their connection. We can do all of it now."
Products
5000
MEMBERS
70
YEARS AS AN ASSOCIATION
1000+
WEBINAR ATTENDEES
Since 1954, ASA has developed and led the largest, most diverse community of American professionals working in aging. As a result, ASA has become the go-to source for cultivating leadership, advancing knowledge, and strengthening the skills of its members and others who work with and on behalf of older adults. ASA sees its responsibility as a leader in advocating for the necessary changes to address aging-related issues.
ASA was disappointed and frustrated that its previous software systems— association management software (AMS) and learning management software (LMS) didn’t integrate, describing the situation as a “nightmare of data” that ultimately couldn’t communicate. Additionally, with over 5,000 members and multiple membership types, ASA needed a strong data management system and customer relationship management (CRM) platform. ASA believes it has found the right software fit in NetForum, with native integration with LMS. ASA chose to stay in the same Momentive family of products to scale its organization, launch its goals, and make its dreams come true.
Challenge & Solution
With ASA’s previous software systems, the platforms didn’t communicate with each other. The simplest tasks, such as renewing a member, couldn’t be completed. There were significant limitations on what the systems could do compared with what ASA staff needed the platforms to do. ASA staff found the old technology very limiting, leading to a dozen spreadsheets. ASA regularly hosts webinars with 1,000+ attendees. With their limited tech stack, it was difficult to further engage and convert those non-member attendees into members. ASA staff knew they needed new technology to advance their goals, so they chose NetForum and LMS.
With a staff of 12 and no internal IT, everyone at ASA shares responsibility for the platforms, owns the organization’s data, and uses efficient processes. ASA chose NetForum and its optimized adoption, which provided a templated implementation and out-of-the-box modules to onboard in five months. The organization wanted to stay within the same family for its native integration features for syncing data and tracking certification and credits, so ASA chose the LMS because it exceeded the organization’s LMS needs. ASA staff are excited to see where these platforms take them in the future.
Results
After selecting NetForum and Momentive LMS, the LMS implementation had to go quickly due to an important webinar date. The implementation team met the deadline, and with the NetForum-optimized implementation, the AMS platform was up and running swiftly thereafter. While still early in the relationship, the promise of the native integration of NetForum and Momentive LMS to make it easy for ASA to hit member engagement goals, convert non-members into members through ASA webinars, and develop new pricing strategies for their products is encouraging. Thus far, ASA is incredibly pleased with the ease and user-friendliness of NetForum and Momentive LMS.