"AAS was looking for ways to enhance connection because that's how people learn and have a sense of belonging. Community and belonging are actually the foundations for suicide prevention. As we become more disconnected as a society, it's why we see increasing suicide rates amongst specific populations. This is why using YourMembership by Momentive to enhance connections is such a big part for AAS moving forward."
Products
Key Features
All-in-one association management platform
Integrated email capabilities to centralize communications and the user experience
Building connections through the Online Community
Centralized tracking for member registration of training and events
1200+
individual members
150+
member organizations
120+
AAS sponsored training and certification centers
The American Association of Suicidology (AAS), the nation’s oldest suicide prevention entity, plays a pivotal role in advancing awareness, connection, and professional standards across the field. Under the leadership of CEO Jenna Baker, who has led four membership-based organizations, AAS has continued to evolve its approach to member engagement, training, and advocacy, while supporting a growing need for collaboration, community-building, and accessible learning experiences across the field.
Challenge & Solution
When Baker joined AAS, the association was operating in a siloed tech environment—using separate tools for the website, training program registrations, email communications, and member engagement. This piecemeal approach created inefficiencies, increased administrative burden, and made it difficult to maintain clean and accurate data across platforms. Limited adoption of YourMembership’s full feature set left staff uncertain about its capabilities and dependent on additional products. Baker addressed these challenges by optimizing the platform, activating underused tools, and centralizing workflows—driving greater efficiency, clarity, and operational simplicity across the organization.
AAS quickly began expanding its use of YourMembership centralizing its operations by using the platform as a single hub for membership management, event and training registration, communications, and community—while leveraging built-in email tools and staff training to replace external systems, improve data accuracy, and maximize efficiency and adoption.
Results
Through this strategic expansion of YourMembership’s capabilities, AAS is moving toward a more connected, centralized, and modernized member experience. Baker’s prior leadership roles demonstrated the tangible outcomes possible with YourMembership—including significant conference growth, improved advocacy responsiveness, and seamless data management. At AAS, YourMembership is now positioned to support enhanced community-building, streamlined operations, and long-term organizational scalability.
Most crucially, YourMembership enables AAS to align technology with its mission, bringing on better for its members and industry: fostering connection, belonging, and professional excellence—key drivers in suicide prevention efforts nationwide.