Momentive is proud to partner with nonprofits and associations all around the world. Today we are excited to highlight one of our nonprofit partners—NextUp.
Since partnering with Nimble AMS, NextUp has transformed how it measures, communicates, and optimizes membership value. By tracking member engagement behaviors, quantifying benefit utilization, and mapping outcomes back to strategic impact, NextUP has built a framework to prove ROI, strengthen member loyalty, and inform smarter decisions.
Continue reading to discover how NextUp has partnered with Nimble AMS to bring on better member value and ROI.
Who is NextUp?
Founded in 2001, NextUp is a nonprofit community built to power the next generation of leaders. By fostering an inclusive workplace culture to advance all people in business, NextUp provides leadership development, resources, and programming designed to create equitable opportunities for everyone. Open to all genders, NextUp works to address the unique barriers women continue to face in the workplace, conducting all programs and employment practices in full compliance with federal, state, and local laws.
NextUP has over 16,000 members and 500 corporate partners and sponsors. The nonprofit has a big reach with early career leaders—53% of its members are in their early career. Millinneal and Gen Z represent 46% of its membership. NextUp is active in 21 regional communities across the US and Canada.
NextUp has over 250,000 annual website visits and a social media audience of over 70,000. During the year, NextUP offers more than 200 regional events for its members, including networking opportunities, leadership experience, volunteer options, mentoring circles, and more. NextUp events have more than 19,000 yearly attendees and 750 regional volunteers.
To further its reach and mission, NextUp works with a powerful community of partners, including: Coca-Cola, Deloitte, Nestle, Purina, Pepsico, P&C, SC Johnson, and, Walmart, and many more organizations.
How does NextUp Bring on Better member value with Nimble AMS?
Members of NextUp gain crucial data about their leadership capabilities, highlighting areas of growth, and directing them to resources within the organization, like workshops, mentorship circles, and more. This valuable data comes from NextUp’s partnership with Nimble AMS and the organization’s ability to track member engagement across crucial touchpoints.
“NextUp collaborated with IBM to produce our NextUp Member Organization Survey. The survey leveraged our membership data to show NextUp provides greater value in bridging the gap through leadership and advancement than other organizations,” said Kristi Allen, NextUP VP, Finance & Administration. This valuable survey highlighted how well NextUp utilizes Nimble AMS to manage its membership records, support peer-to-peer relationships, and ultimately deepen engagement within the organization—advancing NextUp’s mission: equality in the workplace.
“In the past two years, NextUp has worked to digitize the organization and revamp some of our systems. And one of the things we decided to do was refresh our website experience to increase our brand and visibility to our sponsors and members,” said Allen. NextUp partnered with Nimble AMS to revamp its website resulting in a 7.8% increase in website users since 2024 and 250,000+ annual website visits.
NextUp is always looking to its members to make informed changes within the organization. According to Allen, in the latest NextUp annual survey, 68% of members reported career advancement, and of those members, 63% attribute that success in part to NextUp.
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NextUp’s partnership with Momentive and Nimble AMS exemplifies how technology and mission-driven strategy can combine to create meaningful change. By harnessing data to deepen member engagement, demonstrate ROI, and drive career advancement, NextUp continues to empower the next generation of leaders.
